About Us

​Established by the owner and founder, Louise Richman in 2011. Indigo Eleven is a forward thinking, customer focussed, high quality, established Virtual Assistant business located in Peterborough, Cambridgeshire.

Experienced Team

During the past 15 years, Indigo Eleven has grown to become a well-respected and recognised business providing clients with a range of professional PA, administrative and marketing support services, all delivered remotely from their own premises. 

Supporting Your Growth

Specialising in working with established, owner-managed businesses with 0-20 employees who appreciate the value of outsourcing and delegating to an experienced team to help support their growth. Indigo Eleven pride themselves on becoming a valued member of their client’s extended team.

UK Based Associates

A small team of highly experienced and dependable UK based associates provide an additional tier of expertise with support tailored specifically to meet the needs of each individual client. All associates are aligned to the values and principles of the business owner, sharing Louise's vision for the business. ​

Meet the Team

Louise - Business Owner and Virtual Assistant

Louise has over 28 years’ experience gained within the private, public and charity sectors in a number of administrative and management roles including working as a Director level PA, Assistant Manager and Project Administrator.

Now the proud owner of Indigo Eleven, Louise utilises her strong organisational skills and expertise supporting clients with PA and administrative project based roles.
Patient, committed and proactive – Louise is a highly professional Virtual PA. Clients often comment on her calm under pressure nature and supportive approach. These key attributes make Louise the perfect complement to any team or business.

​Loving life, growing with and supporting our clients since 2011.

Sara - Design and Digital Marketing

Sara is a highly creative designer with over 26 years’ experience working within digital media and print.

Sara established her own business 18 years ago providing services in website design and development, graphic design, social media management, search engine optimisation (SEO) and email marketing.

Sara’s strengths are working closely with others, creative ideas, communication through design, problem solving, and helping small businesses remain healthy and prosperous.

Dawn - Virtual Assistant

Dawn is an Executive Assistant with over 26 years’ experience as a PA including Director level working in various industries within the public, private and education sectors as well as general business support for SMEs.

Dawn set up her own business in 2020. Her strengths include Board support, diary, email and inbox management, proof reading and editing services, PowerPoint presentations, database projects and the ability to hit the ground running with any task assigned.

Emilia - Virtual Assistant

Emilia has over 10 years' experience within the private sector, including front-of-house reception, Head Office support across nine branches, and HR and general office administration.

She launched her own business in 2026, using her strong organisational skills and eye for detail to support clients with PA and administrative work, including diary management, email handling, document preparation, employee admin, proofreading and editing, and general office assistance.

​Emilia is known for handling sensitive information with care, staying calm under pressure, and bringing a sharp eye for detail to everything she does.

Discovery Call

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